The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-06
Why Capture Ambient Light for Product CGI? Start by Fully Shooting HDRI, Reflections, and Live-Action References
To integrate product CGI with live-action environments, first...
Video Production
2026-08-06
Why VFX Projects Need Scrum: Break Down Ad Tasks Before Adding Staff
Commercial post-production deadlines are usually immovable. S...
Video Production
2026-08-06
Is Volumetric Video Right for Brand Content? Review Capture, Editing, Viewing Angles, and Delivery First
Volumetric video captures human performances as 3D data viewa...
Video Production
2026-08-06
How to Pre-Validate Camera Tracking for Commercials: From IR Markers to Lens Data
Camera tracking is not a post-production fix. Before filming ...
Video Production
2026-08-06
How to Maintain Realism for CG Creatures in Commercials: Start with References, Motion, and Compositing Handoff Acceptance
The believability of CG creatures in commercials depends on w...
Video Production
2026-08-06
Spatial Video Ads: From Shoot to Delivery, Verify Metadata and Playback Pipelines First
Spatial video ads require more than just reviewing the edit t...
