Shenzhen Video Production Company | Product Films, TVCs, Social Video and AIGC

WHY ONCE

Brand thinking, creative direction and accountable production.

Founded in Shenzhen in 2015, ONCE is a creative production team. We align the brand positioning, target audience, consumer insight, key message and CTA before turning the big idea into a practical treatment, script and production plan.

We have worked with more than 1,000 companies, including Huawei, Skyworth, Tencent, OPPO, realme and BYD. A producer or PM keeps scope, timeline, budget and deliverables connected to the same creative decision.

We use AIGC for moodboards, previs, visual development, hard-to-shoot images and versioning. It supports—not replaces—directing, art direction and brand judgement, with live action, CGI and AIGC chosen by the job each frame must do.

ABOUT ONCE →

SELECTED WORK

Collaborations

Cadillac IQ VIDEO

Cadillac IQ: Powerful Internal Drive, No Need to Bet on Fate

2023 · Automotive & Mobility

Skyworth Q7D VIDEO

Skyworth Q7D: Breaking the Boundaries Between Technology and Art

2024 · Consumer Electronics

Beijing Hyundai ENCINO VIDEO

Beijing Hyundai ENCINO: An Urban Species That Defies Gravity

2021 · Automotive & Mobility

BYD Han VIDEO

BYD Han: A Boundary-breaking Symphony of Oriental Charm and Speedy Technology

2025 · Automobile traffic

Realme V70 VIDEO

Realme V70: A Hard-core Romance That Redefines the "Anti-manufacturing" Aesthetics of a Thousand-yuan Machine

2025 · Consumer Electronics

Midea Cube Dehumidifier VIDEO

Midea Cube Dehumidifier: Folding Aesthetics Within a Square Inch, Reshaping a Dry Life

2025 · Cross-border E-commerce

Realme Neo7 SE VIDEO

Realme Neo7 SE: Hard-core Performance × Passionate Entrepreneurship, Creating the “Strongest Match” for Generation Z

2025 · Consumer Electronics

Huawei Petal Search VIDEO

Huawei Petal Search: Unbounded Between Virtual and Real, Reconstructing a New Search Experience

2025 · Consumer Electronics

KTC Smart Display VIDEO

KTC Smart Display: Redefining Freedom on the Move

2025 · Consumer Electronics

VIEW ALL COLLABORATIONS →

POSITIONING · CAMPAIGN · PRODUCTION · AIGC

Content solutions from brand proposition to paid-media assets

Start with who the content must influence, what they should remember and where the message must work. Strategy, campaign, commercial film, product content, AIGC and studio production each require a different scope and set of deliverables.

01

ONCE SOLUTION

Shenzhen Cross-border E-commerce Product-video Production

Based in Shenzhen, ONCE plans product video from selling points, use cases and shot evidence, creating hero, feature-demo and cutdown versions for Amazon, Shopify and TikTok Shop.

02

ONCE SOLUTION

Shenzhen Amazon Listing-video Production

ONCE creates Amazon listing, detail-page and advertising video in Shenzhen with real demonstrations, close-up details and planned versions that shorten buyer evaluation.

03

ONCE SOLUTION

Shenzhen Shopify Product-video Production

ONCE produces Shopify and DTC homepage, product-detail and landing-page video in Shenzhen, using brand context, functional evidence and multi-version assets to support conversion testing.

04

ONCE SOLUTION

Shenzhen TikTok Shop Short-video Production

ONCE creates TikTok Shop sales and advertising video in Shenzhen, building a testable creative system from the first-three-second hook, product proof and replaceable variables.

05

ONCE SOLUTION

Shenzhen Global Crowdfunding Video Production

ONCE produces crowdfunding hero films and cutdowns for Kickstarter, Indiegogo and global hardware teams, using prototype demonstrations, founder stories and manufacturing evidence to build credibility.

06

ONCE SOLUTION

Shenzhen AIGC Commercial and AI Video Production

ONCE produces AIGC advertising, AI video and live-action hybrids in Shenzhen, covering concept validation, visual development, generation, compositing and version delivery with clear consistency and rights boundaries.

07

ONCE SOLUTION

Shenzhen TVC and Commercial Production

ONCE provides TVC and campaign production in Shenzhen from the central idea and director treatment through production, post and media versions for one defined communication task.

08

START WITH A BRIEF

Start with a brief

Tell us about your product, market and launch goals — ONCE takes it from the first call to the final cut.

THE ONCE TOGETHER LOOP

From brief and debrief to masters and multi-version delivery

01

Debrief

DEBRIEF

Confirm the objective, target audience, key message, mandatories and scope.

02

Treatment

TREATMENT

Align the big idea, narrative, tone and manner, script and storyboard.

03

Pre-production

PRODUCTION

Complete the recce, casting, PPM, shot list and call sheet, then execute the shoot.

04

Post & lock

POST & LOCK

Move from rough cut and fine cut to picture lock, colour, sound, VFX and QC.

05

Deliver & learn

DELIVER & LEARN

Deliver masters, cutdowns, aspect ratios and localised versions, then plan the next iteration from real use.

SHENZHEN VIDEO PRODUCTION

Clarify scope, timeline, deliverables and usage

Professional production is more than one total price. Align the statement of work, milestones, deliverables, revision rounds and usage so quotations are comparable and the project stays controlled.

SCOPE & QUOTATION

What shapes the scope and quotation?

Creative complexity, shoot days, location or studio, talent, equipment, set builds, post, languages and versioning shape the fee. Work outside the agreed scope is reconfirmed through a change order.

TIMELINE & MILESTONES

How are timeline and milestones agreed?

Debrief, treatment, script, storyboard, PPM, shoot, rough cut, fine cut, picture lock, master and version approval are scheduled in sequence. Rush work requires an agreed rush scope.

PRODUCT PROOF

What visual proof does the product need?

Turn the USP and reasons to believe into shots: a hero shot for presence, beauty shots for material, a product demo for function, macro for detail and a packshot for brand closure.

DELIVERABLES & USAGE

How are deliverables and usage approved?

Before production, confirm masters, cutdowns, aspect ratios, subtitles, clean and textless versions, source-file scope, revision rounds, plus the territories, platforms, term and buyout limits for talent, music, fonts and footage.

Submit a brief for scope, timeline and quotation guidance

SIGNATURE OFFER · GLOBAL LAUNCH CONTENT PACK

ONCE Global Launch
Content Pack

For one product launch, we coordinate the hero film, feature content, paid assets, product visuals, platform versions and AIGC extensions so every asset speaks the same brand language.

The delivery boundary is standardised; the creative is not. Every package is adapted to the product, market and media objective.

01LAUNCH STARTER