ONCE
ABOUT ONCE

A strategy, creative and production partner for brands.

We start with brand positioning, target audience and the key message, then connect the big idea, treatment, directing, production and multi-version delivery. The work begins by clarifying the problem, scope and deliverables—not after the brief has already been locked.

ONCE VISUAL (Shenzhen Century Yidu Film & Media Co., Ltd.) is a Shenzhen-based commercial film and brand content team founded in 2015. We create corporate films, TV commercials, product videos, e-commerce advertising assets, social media content, AIGC video and commercial photography.

How we think about commercial film

We do not see video as a one-off production deliverable. We treat it as a brand asset: work that helps people understand the brand, see the value of the product, build trust and continue performing across websites, sales, exhibitions, paid media and social channels.

What we create

Our work spans brand video strategy, corporate films, product video, TV commercials, e-commerce product-page content, TikTok and social video, AIGC imagery, commercial photography and content asset planning.

How we work

Every project begins with the audience, viewing context, core proposition and delivery channels. From there we move into scripting, storyboards, production, post, colour, graphics and multi-format delivery. The goal is not only a beautiful image, but content that supports a real decision.

A content partner for the AI era

As AIGC and generative search reshape content production, we use AI for concept exploration, previsualisation, asset extension and versioning—combining live action and AI where each approach adds the most value.

If you are planning a corporate film, product video, TV commercial or broader brand content system, start with our case studies.

MISSION / VISION / VALUES

Co-creating content that moves brands forward.

01

Co-create

CO-CREATE

Define the problem, develop the idea and improve the work together.

02

Think business

THINK BUSINESS

Understand the brand objective, market context, audience motivation and channel path.

03

Stay curious

STAY CURIOUS

Experiment with AI and new production methods, then turn them into practical workflows.

04

Build together

BUILD TOGETHER

Value long-term partnerships and learn from every release, not only every shoot.

05

Make it work

MAKE IT WORK

Creative ideas must survive production, distribution and real business use.

THE TEAM · PEOPLE BEHIND THE WORK

Strategy, directing and craft in one production team.

陈三少 Leo
陈三少 Leo
Founder / Director

With 10 years in advertising, Leo has directed more than 500 films for brands, organisations and public-sector clients across the Greater Bay Area. Multiple projects have received awards in China and internationally.

滕康
滕康
Director

A graduate of Fudan University and the Hong Kong Baptist University Film Academy, with five years of experience across directing, cinematography and production. His work spans fashion, sport and family stories for brands including Huawei, Tencent, DJI, OPPO and Midea.

杨俊贤
杨俊贤
Art Director

An art director with 10 years of film-production experience across more than 100 corporate films, short dramas, TVCs and documentaries. His work is known for high contrast, bold colour tension and a postmodern visual language.

麦因
麦因
Cinematographer

A cinematographer known for expressive imagery and an instinct for the emotional value behind each subject. His credits include 《前进的力量》, 《有为才有位》 and 《存在的敌意》.

龙大
龙大
Post-production / Director

A filmmaker with 10 years of experience in image-making and technical execution. He works across cinema, advertising, specialist camera systems and large-scale live production, connecting the shoot with post-production in one visual workflow.

林进杰
林进杰
Art Direction / Actor

A guest actor for TVB with credits including 《明日战记》, 《公海风云》, 《逆光者》 and 《栖息》. Alongside performance, he contributes a strong eye for art direction, detail and culture.

路旭
路旭
Business Consultant / Strategist

Focused on commercial incubation for personal brands, Lu Xu works across differentiated positioning, high-performing content and private-domain operations. He has advised more than 200 cases spanning audience growth and commercialisation.

老灯 David
老灯 David
Technology Director

With 10 years in internet products and marketing, David focuses on private-domain growth, personal-brand systems and applied AI creativity. He connects emerging technology with practical content workflows and long-term communication.

陈米森
陈米森
Writer / Director

A screenwriter and director working across advertising and film. His stories explore society, life and human nature through a postmodern lens, with credits across entertainment, feature film and documentary projects.

START A COLLABORATION

Start with a clear brief. Build content that can ship and work.

Share the brand context, target audience, key message, channels, timeline and budget. We will debrief the request, then confirm scope, deliverables and the right production approach.