The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-08-06
运动品牌广告片怎么拍出速度和真实感？先从动作设计开始
运动广告片的速度感来自动作目标、地面接触、摄影机和声音，本文拆解拍摄测试、合成和验收重点。
Video Marketing
2026-08-06
哪些品牌广告片适合虚拟拍摄？从运动、汽车到产品大片的判断方法
虚拟拍摄广告片要按镜头任务判断。本文从运动、汽车、消费电子和空间叙事出发，拆解资产复用、舞台同步、现场性能与后期交付四笔账。
Video Marketing
2026-07-30
Don’t Cut the Phone Out of Esports Ads: Turn a Single Press into Product Exposure
Gaming phone ads do not need a forced product end frame. Usin...
Video Marketing
2026-07-30
Thin and Light Needs a Reference: Don’t Turn Product Dimensions into Adjectives
“Thin and light” is not enough on its own. A cross-border pow...
Video Marketing
2026-07-30
Don’t Shoot an App Ad Like a User Manual: One Real Moment Beats Ten Feature Screens
An app ad does not need to explain every feature. Start with ...
Video Marketing
2026-07-30
A World Is Not a Lore Book: Give Viewers Someone to Follow in a 3D Brand Film
A 3D brand film should not begin by overwhelming viewers with...
