Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
Making American-Style Humor Read Across Cultures: On Set with undun
A behind-the-scenes look at an undun brand-film shoot and how...
Video Marketing
Remote Studio Recce in Shenzhen: What Overseas Producers Need to See
A practical remote recce pack for overseas product-video prod...
Video Marketing
Casting for Cross-Border Ads: What Mood Images, Model Cards and Self-Tapes Prove
A practical guide to separating concept imagery, permissioned...
Video Marketing
Renting a Camera Kit for a Commercial Shoot: Test the Whole Chain
Shortlist a camera kit, then rehearse one representative shot...
Video Marketing
3D Model Handoff for Product Videos: GLB, FBX, OBJ or CAD?
Choose a 3D exchange file by the shot you need, then reopen t...
Video Marketing
Amazon SBV Video Brief: Define the Ad and Caption Deliverables
Define your Amazon SBV ad separately from .sbv captions. Use ...
Brand film production
Explore brand films and campaign work, then define the story, audience and visual direction for a production built around your brand.
Share the brand story, audience, campaign occasion, visual references, channels, required versions and release date.
