The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
2026-08-07
How to Reserve Compositing Space in TVC Commercial Scripts
How TVC commercials can reserve compositing space in scripts:...
2026-08-07
How to Use Split Screen for Feature Comparison in TVC Commercials
A complete guide on how to use split screen for feature compa...
2026-08-07
How to Shoot Liquid Flow and Container Materials in TVC Commercials
Shooting liquid flow and container materials for TVC commerci...
2026-08-07
How to Make a Product's First Appearance More Memorable in a TVC Commercial
How to make a product's first appearance more memorable in a ...
2026-08-07
How to Create Different Versions of a Corporate Promotional Video for Franchise Recruitment and Hiring
How to create different versions of a corporate promotional v...
2026-08-07
How to Design Customer Visit Route Shots for Corporate Promotional Videos
How to design customer visit route shots for corporate promot...