The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Capture Practical References for VFX Shots in TV Commercials
This article addresses integration challenges between live-ac...
Video Production
2026-08-07
How to Coordinate Product and Camera Rotation in TVC Production
This article breaks down the coordinated execution of product...
Video Production
2026-08-07
How to Achieve Commercial Quality in Lifestyle Scenes for TVC Ads
This article analyzes how TVC ads transform lifestyle scenes ...
Video Production
2026-08-07
Handling Brand Logo Obstruction in TVC Shots
This article breaks down the full workflow for handling brand...
Video Production
2026-08-07
How to Shoot Fabric and Hair in Slow Motion for TVC Commercials
This article provides a rigorous Chinese commercial video pro...
Video Production
2026-08-07
How to Preserve Clean Edges for Post-Production Keying in TVC Commercials
This article provides a comprehensive guide to handling keyin...
