The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Check for Personal Information and Sensitive Content in TVC Footage
This article addresses compliance risks in TVC production by ...
Video Production
2026-08-07
How to Maintain Safe Areas in TVCs for Multi-Country Versions
This article addresses cross-border TVC distribution, analyzi...
Video Production
2026-08-07
How to Determine End-Card Product and Logo Size in TVC Production
This article addresses the challenge of sizing end-card produ...
Video Production
2026-08-07
How to Use Editing Ellipsis in TVC Ads to Convey Complete Usage Processes
This article provides a practical guide on using editing elli...
Video Production
2026-08-07
How to Direct Actor Gaze Toward Product Features in TVC Commercials
This article addresses the challenge of linking actor gaze wi...
Video Production
2026-08-07
How to Film Transparent Containers on a White Surface for TVC Commercials
This article breaks down the challenges of filming transparen...
