The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-17
Brand Short-video Marketing: Build Content Assets from Discovery to Livestream Conversion
Brand short-video marketing should not chase views alone. Sta...
Video Marketing
2026-07-17
Filming TikTok Shop Portable-power-station Videos Around Real Camping Needs
Use a camping electricity need to build the opening hook, fea...
Video Marketing
2026-07-17
Filming Amazon Bluetooth-earbud Videos for Fit, Connection and Sound-off Viewing
Show fit, stable connection and real use through a fast openi...
Video Marketing
2026-07-17
Filming a 12-week Content Campaign in One Cross-border Product Shoot
Map opening shots, operations, results, product-page footage ...
Video Marketing
2026-07-17
LinkedIn Short Video for Global B2B Brands: Turn People and Product Evidence into Leads
Extend one hero film into feed cutdowns, website embeds and s...
Video Marketing
2026-07-17
Shenzhen Social-video Brief: User Actions, First Frame and Version Schedule
Put user actions, sample state, first-frame proof, caption sa...
