The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-29
Getting Amazon Sponsored Products Feature Videos Approved
Use a feature-to-shot consistency table and a five-feature pr...
Video Production
2026-07-29
How to Review Cross-border UGC Deliverables: Ad Disclosure, Creator Consent and Raw Footage
A UGC rights register and disclosure-frame checklist help bra...
Video Production
2026-07-29
Delivering Creator Content for Meta Partnership Ads: Account Access, Post Codes and Usage Rights
Coordinate account permissions, post codes and content rights...
Video Production
2026-07-29
Brand Films, Product Videos and TVCs Are Not Interchangeable: Decide What to Shoot First
A communication-task matrix and budget-priority model clarify...
Video Production
2026-07-29
How to Film Executive Interviews: Replace the Script with a Question Tree
Use an executive question tree and editable-answer cards inst...
Video Production
2026-07-29
A Commercial PPM Is Not Just a Concept Review: 12 Decisions to Freeze Before the Shoot
A 12-point PPM freeze sheet and change-cost heat map define t...
