The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Shoot a Tech Company Promo Video: Explaining Complex Products Through the Lens
A complete video production guide for tech brands from projec...
Video Production
2026-08-07
How to Shoot a Manufacturing Promotional Video: How to Turn the Production Site into an Understandable Story
This article is aimed at manufacturing brands and production ...
Video Production
2026-08-07
How to Shoot a B2B Corporate Promo Video with a Technical Feel Without Putting the Audience to Sleep
This article is aimed at B2B brands and production teams, exp...
Video Production
2026-08-07
What to prepare before shooting a promotional video: interview outlines, scene schedules, and copyright checklists
Addressing the core pain points of brands and production team...
Video Production
2026-08-07
How to Break Down a Promo Video Budget: Allocating Scenes, Actors, Lighting, and Post-Production
Help brands break down promo video production budgets before ...
Video Production
2026-08-07
Corporate Promo Video Director Communication Checklist: From Brief to Storyboard
A director communication checklist for brands, from brief to ...
