The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
Brand Story Film Production: How to Simultaneously Achieve Authentic Characters and Business Objectives
This article is intended for marketing directors and producti...
Video Production
2026-08-07
How Investment Promotion Videos Clearly Explain Product and Partnership Value
This article addresses the core pain points in investment pro...
Video Production
2026-08-07
How to Avoid a PPT-Style Corporate Video: Visual Rhythm and Information Hierarchy
Addressing the common issues of information overload and chao...
Video Production
2026-08-07
How to Find the Main Narrative for a Brand Promo Video: From Corporate Vision to Characters and Scenes
This article aims to help marketing leaders and brand owners ...
Video Production
2026-08-07
How to Write a Corporate Promo Script: Make Your Company's Capabilities Understood in Three Minutes
This article provides marketing managers and production teams...
Video Production
2026-08-07
How to Shoot Credible Corporate Promo Videos: Shot Planning from Interviews to Real-World Scenes
From the dual perspectives of the brand and the production te...
