The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Choose a Promotional Video Shooting Location: Trade-offs Between Studio, On-Location, and Virtual Backgrounds
This article addresses the selection of shooting locations fo...
Video Production
2026-08-07
How to Film Employees and Clients for Corporate Videos: Authenticity and Privacy Boundaries
This article provides a complete methodology for building aut...
Video Production
2026-08-07
How to Combine Live-Action and CGI in Brand Promotional Videos: Visual Choices for Complex Products
This article is aimed at brands and production teams, providi...
Video Production
2026-08-07
How to review corporate promo videos in post-production: From master to subtitle version acceptance
Providing brand owners with a systematic review method from m...
Video Production
2026-08-07
How to Plan Multi-Version Delivery for Promo Videos: One Production for Website, Exhibition, and Social Media
This article is aimed at brands and production teams, detaili...
Video Production
2026-08-07
How to Write Corporate Promo Video Narration: Letting Information and Visuals Support Each Other
This article addresses common issues in corporate promo video...
