The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Review TVC Scripts and Storyboards to Avoid Discovering Missing Selling Points Only After the Final Cut
This article is aimed at brand owners and marketing directors...
Video Production
2026-08-07
How to Estimate a TVC Commercial Budget: Four Cost Categories for Creative Production and Post-Production
This article aims to help marketing directors and brand owner...
Video Production
2026-08-07
How to arrange multiple locations in one day for product TVC shooting
This article addresses the pain points of brands and producti...
Video Production
2026-08-07
How TVC Commercial Creatives Turn Selling Points into Shots
This article guides brands and production teams on how to tra...
Video Production
2026-08-07
How to Accept Corporate Promo Video Projects: Visuals, Audio, Copyright, and Source Files
This article addresses the core pain points of brand clients ...
Video Production
2026-08-07
How to internationalize a corporate image film: Multilingual and overseas distribution versions
This article targets enterprise brand owners and production t...
