The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to split a campaign main film into ad assets: one shoot, multi-platform reuse
This article is for brands and production teams, detailing ho...
Video Production
2026-08-07
How to Create Overseas Versions of TVC Commercials: Subtitles, Voiceovers, and Aspect Ratios
This article addresses TVC commercial overseas projects, prov...
Video Production
2026-08-07
How to Divide Labor in Live-Action and CGI Hybrid Production for TVC Commercials
Aimed at marketing directors and production teams preparing f...
Video Production
2026-08-07
The Relationship Between Actors and Products in TVC Commercials: How to Keep the Product from Being Overshadowed by the Performance
This article is aimed at brands and production teams, providi...
Video Production
2026-08-07
How to Shoot TVC Product Close-Ups: Material, Lighting, and Camera Movement
This article targets marketing directors and production teams...
Video Production
2026-08-07
How to Control the Pacing of Brand Commercials: The First Three Seconds and Memory Points
This article is aimed at brands and production teams, providi...
