The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Shoot 3C Product Commercials: Pacing the Feature Demonstrations
This article is aimed at marketing directors and production t...
Video Production
2026-08-07
How to Shoot a Beauty Product TVC: Texture Highlights and Skin Tone Control
This article is aimed at marketing directors and production t...
Video Production
2026-08-07
How to Shoot a Car TVC: Making Speed and Product Recognition Coexist
This article addresses the core pain point in car TVC product...
Video Production
2026-08-07
How to Do Sound Design for TVC Commercials to Make Selling Points Heard
This article is aimed at marketing directors and production t...
Video Production
2026-08-07
Differences Between TV Commercial and Online Commercial Versions
This article is intended for marketing directors and producti...
Video Production
2026-08-07
How to Increase Pick-Up Margin on a TVC Commercial Shoot Set
A practical guide for brands and production teams on increasi...
