The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-23
Planning Shenzhen Video for a DTC Brand: Split Homepage, Social Ads and Retention Content by Platform
Do not deliver only one hero film. Plan samples, shots, ratio...
Video Marketing
2026-07-23
Choosing a Live-commerce Studio in Shenzhen: Camera Positions, Restocking and Cutdown Delivery
Compare camera positions, replenishment flow, lighting, netwo...
Video Marketing
2026-07-22
Filming Overseas Sales Video in Shenzhen: Product Demos, Engineers and Follow-up Versions
Start with real customer questions, product demonstrations an...
Video Marketing
2026-07-22
Filming YouTube Shorts in Shenzhen: Product Actions, Captions and Vertical Safe Zones
How can YouTube Shorts filmed in Shenzhen support both channe...
Video Marketing
2026-07-22
Don’t Represent Noise Cancellation with an Empty Silent Room
Use the Serena Hear+Hi case to distinguish the sound source, ...
Video Marketing
2026-07-22
Planning Cross-border E-commerce Video in Shenzhen by Product Page, Paid Media and Retention Content
Split shots across product-page explanation, paid creative te...
