The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-27
B2B Website Case-study Videos: Turn Customer Stories into Verifiable Sales Evidence
Structure the customer problem, interview questions, on-site ...
Video Marketing
2026-07-27
Planning Video Marketing Metrics Before Production
Connect pre-production creative hypotheses to viewing, compre...
Video Marketing
2026-07-27
Turn One Annual Brand Shoot into a Sustainable Video Asset System
Use an annual asset map, shared-evidence matrix, refresh trig...
Video Marketing
2026-07-24
How to Turn One TikTok Shop Master Shoot into 30 Testable Creatives
Use a shared proof layer, five-variable version matrix, singl...
Video Marketing
2026-07-24
The Three Buying Questions a Shopify Hero Product Video Should Answer First
Translate materials, structure, function and price justificat...
Video Marketing
2026-07-23
Planning Cross-border E-commerce Content Shoots in Shenzhen
Combine a sample card, three shot groups and platform-version...
