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The Journal · THE JOURNAL

Video Marketing

Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.

ALL Video Marketing Video Production AIGC Insights
Don’t Make One E-bike Speak for Every Road Condition Video Marketing
2026-07-22

Don’t Make One E-bike Speak for Every Road Condition

Separate urban commuting from light unpaved use so footage, c...
Don’t Turn “Airline Carry-on Ready” into an Absolute Claim Video Marketing
2026-07-22

Don’t Turn “Airline Carry-on Ready” into an Absolute Claim

Explain airline carriage conditions through Wh labeling, carr...
Planning Xiaohongshu Video Production in Shenzhen Around Search and Product Discovery Video Marketing
2026-07-21

Planning Xiaohongshu Video Production in Shenzhen Around Search and Product Discovery

Define the search and discovery task first, then plan product...
Before Character Animation Begins, Define How the Assets Can Be Reused Video Marketing
2026-07-21

Before Character Animation Begins, Define How the Assets Can Be Reused

Put copyright scope, source-file delivery and multi-platform ...
For a Dual-zone Air Fryer, Don’t Start with “Two Dishes Finished at Once” Video Marketing
2026-07-21

For a Dual-zone Air Fryer, Don’t Start with “Two Dishes Finished at Once”

Show how two ingredients enter separate zones, cook on their ...
Planning an Advertising Shoot in Shenzhen: Define the First-screen Task Before the Hero Narrative Video Marketing
2026-07-20

Planning an Advertising Shoot in Shenzhen: Define the First-screen Task Before the Hero Narrative

Put the first-screen hook, scene evidence, studio setup, TikT...
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