The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-13
Planning Shopify Electric-toothbrush Assets from First Purchase to Repurchase
Separate brushing feel, maintenance and travel use into produ...
Video Marketing
2026-07-13
Planning Shopify Insulated-bottle Assets from Commuting to Sport
Split insulation, sealing, cleaning, commuting and sport into...
Video Marketing
2026-07-13
Creating Pinterest Video Ads for a Curtain Brand
Turn light blocking, drape, texture and room atmosphere into ...
Video Marketing
2026-07-13
Creating Meta Advantage+ Video Assets from Cold-start Hooks to Retargeting Demos
Assign hooks, product proof and deeper demonstrations to sepa...
Video Marketing
2026-07-13
Planning Shopify Baby-feeding Video Assets for Safety, Use and Gifting
Turn new-parent concerns into safety and use proof, then buil...
Video Marketing
2026-07-13
Creating Amazon Sponsored Brands Video as Testable Product-benefit Versions
Turn search intent into concise 15-second scripts, proof shot...
