The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-13
Planning Shopify Home-fitness Assets from Beginner Concerns to Training Habits
Build a reusable shot system around beginner concerns, first ...
Video Marketing
2026-07-13
Planning DTC Kitchen-appliance Assets from Launch to Repurchase
Map product discovery, confirmation, use, maintenance and rep...
Video Marketing
2026-07-13
Splitting Global Short-video Ads Across Meta Reels, TikTok Shop and YouTube Shorts
Adapt viewing context, first-second hooks, safe zones, produc...
Video Marketing
2026-07-13
Creating Shopify Apparel Sizing Videos with Credible Try-on Evidence
Show fit, body references, movement and fabric response as be...
Video Marketing
2026-07-13
Creating Amazon DSP Video Assets for CTV, Online Video and Retargeting
Give CTV, online video and retargeting separate jobs through ...
Video Marketing
2026-07-13
Planning Google Demand Gen Video Across Shorts, Feeds and In-stream
Design first-second tasks, safe zones and versions for Shorts...
