The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-13
Planning Shopify Golf-equipment Assets from Practice Swings to the Course
Use audience needs and shot tasks to create useful product-pa...
Video Marketing
2026-07-13
Planning Shopify Power-tool Assets from First Use to Accessory Repurchase
Connect first use, real installation and accessory repurchase...
Video Marketing
2026-07-13
Planning Performance Max Video for Earphone Brands Across Horizontal, Vertical and Square Formats
Give each format a deliberate product message through asset g...
Video Marketing
2026-07-13
Filming Amazon Portable-power-station Videos for Runtime, Charging and Camping Use
Translate runtime, charging methods and camping needs into a ...
Video Marketing
2026-07-13
Does a Cross-border Product Video Need Voice-over? Make It Clear on Mute First
Use imagery, proof shots and caption hierarchy to explain the...
Video Marketing
2026-07-13
Planning YouTube Running-shoe Ads Across Horizontal, Shorts and Square Formats
Assign cushioning, support and road-running experience to del...
