The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-13
Filming Beauty-product Texture for Cross-border Conversion
Make texture, application and visible results understandable ...
Video Production
2026-07-13
Filming Cross-border Smart-hardware Videos for Installation, Connection and Maintenance
Use installation, connection and maintenance evidence to redu...
Video Production
2026-07-12
How to Film Consumer-electronics Ads: Four Cases from realme, RedMagic, AXLOIE and Baseus
Compare how four films use people, scenes, rhythm and product...
Video Production
2026-07-12
How to Write a Commercial Storyboard from Concept to On-set Execution
Move from audience insight and creative concept to beats, sho...
Video Production
2026-07-12
How Long Does TVC Production Take? A Schedule from Brief to Delivery
Plan objective alignment, creative development, pre-productio...
Video Production
2026-07-12
Commercial Production Budgets: Six Major Costs and Quote Pitfalls
Break quotes into creative development, talent and locations,...
