The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
What AIGC Product Videos Can Do: The Boundary Between Live-Action Anchors and Generative Extensions
This article is aimed at marketing directors and production t...
Video Production
2026-08-07
How to Deliver E-commerce Product Video Source Files for Easy Future Updates
This article details the standard process for delivering e-co...
Video Production
2026-08-07
How to A/B Test Product Video Assets: Define Variables Before Editing Versions
This article guides brands and production teams on how to sci...
Video Production
2026-08-07
How to Plan Subtitles and Multilingual Versions for Cross-Border E-Commerce Videos
This article is aimed at marketing directors and production t...
Video Production
2026-08-07
How to Break Down an E-commerce Video Production Budget: Product Quantity and Version Quantity Must Be Calculated Separately
This article addresses the core pain point of how cross-borde...
Video Production
2026-08-07
How to shoot beauty product videos to capture texture, color, and usage steps
This article is aimed at marketing managers and production te...
