The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Plan Hero Videos and Short Cuts Together for Overseas Marketing
Learn how to unify planning for hero videos and short cuts in...
Video Production
2026-08-07
How to Adapt Chinese Selling Points into Local Expressions for Global Brand Videos
How to adapt Chinese selling points into local expressions fo...
Video Production
2026-08-07
How to Align Product Video Thumbnails and Hero Images with Key Selling Points
How to align product video thumbnails and hero images with ke...
Video Production
2026-08-07
How to Allocate E-commerce Video Production Budgets by Product and Version
A budget allocation guide for cross-border e-commerce brands ...
Video Production
2026-08-07
How to Define Variables First for Product Video A/B Versions
A project initiation method for cross-border e-commerce produ...
Video Production
2026-08-07
How to Deliver Product Video Source Files for Easy Future Updates
For cross-border e-commerce brands and production teams, this...
