The Journal ยท THE JOURNAL
Blog
Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
2026-08-06
How Do Live Action, Miniatures, CGI, and LED Screens Share the Workload? A Hybrid Production Approach for Commercials
How should a commercial allocate live action, miniatures, CGI...
2026-08-06
What should the DP and brand align on before a virtual production shoot?
Before a virtual production shoot, the DP and brand must alig...
2026-08-06
Which Brand Commercials Suit Virtual Production? Evaluation Methods from Sports and Automotive to Product Shoots
Virtual production commercials should be evaluated based on s...
2026-08-06
How to Shoot Metal, Glass, and Highly Reflective Products? Choosing Between Live Action, CGI, and Hybrid Production
Highly reflective products capture light sources and surround...
2026-08-06
How Much Post-Production Work Can AI Roto Save? Which Shots in Commercial Video Still Require Manual Oversight
AI roto can propagate splines and reduce repetitive keyframin...
2026-08-06
Virtual Production vs. Green Screen: Four Key Factors for Brand Commercials
LED virtual production and green screens each suit specific s...