The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
2026-08-07
How to Plan Talent Licensing Across Different Countries for Overseas Commercials
For global brand video projects, this guide analyzes the exec...
2026-08-07
How to Create a Local Client Interview Outline for Global Brand Videos
For global brand video projects, this guide explains how to d...
2026-08-07
How to Structure the Opening, Selling Points, and Ending of E-commerce Product Videos
For cross-border e-commerce product video production, this gu...
2026-08-07
How to Retain Minor Real-World Imperfections in Product Videos
For cross-border e-commerce product video production, this ar...
2026-08-07
How to Accommodate Multiple Aspect Ratios in a Single E-commerce Video Shoot
For cross-border e-commerce product video production, this gu...
2026-08-07
How to Design Safe Hand Movements for Product Videos
For cross-border e-commerce product video production, this gu...