The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
Using Scale References in Product Videos to Convey True Size
Addressing size perception distortion in cross-border e-comme...
Video Production
2026-08-07
How to Review Brand Information in the Final Frame of a TVC
This article examines brand information review in the final f...
Video Production
2026-08-07
How to Allocate Duration for Voiceover and Non-Voiceover Versions in TVC Production
This article explores practical methods for allocating durati...
Video Production
2026-08-07
How to Visually Demonstrate Before-and-After Differences for Static Products in TVC Commercials
Addressing the challenge of visualizing before-and-after diff...
Video Production
2026-08-07
Managing Reflective Objects in TVC Production
A systematic guide to managing reflections in TVC production,...
Video Production
2026-08-07
How to Film Edges and Thickness of Transparent Materials in TVC Commercials
A guide to project initiation, execution, and acceptance for ...
