The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
2026-08-08
How to Film Cross-Border Product Unboxing Videos While Preserving Selling Point Order
This article provides a full-process guide for cross-border e...
2026-08-08
How TikTok Shop Product Videos Answer Purchase Questions in the First Shot
This article guides cross-border e-commerce brands and produc...
2026-08-08
How to Film Product Dimensions and Usage Space for Shopify Product Videos
This article addresses Shopify cross-border e-commerce produc...
2026-08-08
How to Integrate Functional Proof into Continuous Action for Amazon Product Videos
This article addresses cross-border e-commerce product video ...
2026-08-08
How to Split Master Videos and Short Clips by Platform for Cross-Border E-Commerce Products
This article breaks down project decisions, shooting executio...
2026-08-08
How to Accept TVC Commercials: Visuals, Audio, and Copyright
This article guides marketing heads and production teams thro...