The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-08
How to Prepare Actionable Scripts for Local Actors in Overseas Marketing Videos
This article addresses core pain points in preparing scripts ...
Video Production
2026-08-08
How to Derive Multi-Market Video Versions from a Single Core Selling Point for Global Brand Expansion
This article guides brands on how to develop video versions a...
Video Production
2026-08-08
How to Accept Aspect Ratios, Subtitles, and File Naming for E-commerce Product Videos
This article provides execution standards and risk avoidance ...
Video Production
2026-08-08
How to Organize Multi-Product On-Set Shoots for Cross-Border Product Videos
This article provides a systematic approach to initiating, ex...
Video Production
2026-08-08
How Product Videos Translate User Pain Points into Demonstration Shots
This article addresses cross-border e-commerce product video ...
Video Production
2026-08-08
How to Keep the Same Subject for A/B Openings in E-commerce Product Videos
This article addresses the need to retain the same subject fo...
