The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-09
Filming Complex B2B Products from Technical Specifications to Global Inquiries
Translate specifications, testing, applications and service c...
Video Production
2026-07-08
Filming Global Outdoor-gear Short Video from Feature Proof to Lifestyle Discovery
Use scenarios, functional operation, low-light comparison and...
Video Production
2026-07-08
Filming Global Pet-product Videos from Feature Demonstration to Trust
Combine functional demonstrations, real pet use, detail close...
Video Production
2026-07-08
Turning Corporate Films into B2B Trust Assets
Use people, processes, cases and research sources to build a ...
Video Production
2026-07-08
Filming Amazon Listing Video for Reuse Across Amazon, Shopify and TikTok Shop
Plan selling points, on-set execution and versions so one pro...
Video Production
2026-07-07
Writing a Brand-film Creative Brief: Seven Questions That Reduce Rework
Clarify objectives, audience, message, judgment criteria, bud...
