The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
2026-07-24
Planning Amazon Product-video Assets for Product Pages, Ads and Feature Films in One Shoot
Map buyer questions, proof actions, platform versions and acc...
2026-07-24
12 Production Costs Most Often Missing from Commercial Quotes
Compare shooting days, moves, talent and music rights, taxes,...
2026-07-24
Turn Capacity, Precision and Safety Limits into Verifiable Industrial-video Evidence
Use a six-column matrix covering capability claims, evidence ...
2026-07-24
What Brands Should Prepare Before Shipping Products to Shenzhen for a Video Shoot
Prepare product status, shot tasks, packaging and dangerous-g...
2026-07-24
Designing a Video-production RFP That Actually Compares Supplier Capability
Use an evidence-led RFP to compare creative, production, righ...
2026-07-24
How International Agencies Should Review Local TVC Production Quotes in China
Review crew, locations, equipment, rights, tax, versions and ...