WeChat
EN
简体中文 English
HOME/ Blog/ Video Production
The Journal · THE JOURNAL

Video Production

Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.

ALL Video Marketing Video Production AIGC Insights
3D Product Animation or Live Action? Decide with Evidence, Budget and Asset Reuse Video Production
2026-07-29

3D Product Animation or Live Action? Decide with Evidence, Budget and Asset Reuse

Choose 3D, live action or a hybrid by comparing real-world ev...
When Motion-control Robotics Are Worth It for Product Advertising Video Production
2026-07-28

When Motion-control Robotics Are Worth It for Product Advertising

Evaluate repeatability, path complexity, version reuse and ba...
Put YouTube’s ABCD Principles in the Production Brief, Not the Edit Video Production
2026-07-28

Put YouTube’s ABCD Principles in the Production Brief, Not the Edit

Turn YouTube’s ABCD principles into shot, sound, caption, ver...
Filming an Unstable Kickstarter Prototype Without Misleading Backers Video Production
2026-07-28

Filming an Unstable Kickstarter Prototype Without Misleading Backers

Use stability levels, failure-retention rules, four-cell shot...
Demonstrating Medical-device Features Without Crossing Evidence or Compliance Boundaries Video Production
2026-07-28

Demonstrating Medical-device Features Without Crossing Evidence or Compliance Boundaries

Apply three script gates, a claim–evidence–shot matrix and an...
What Masters and Source Files Should a Brand Receive at the End of a Video Project? Video Production
2026-07-28

What Masters and Source Files Should a Brand Receive at the End of a Video Project?

A four-layer delivery tree, version matrix, manifest, rights ...
↑