The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-29
Don’t Chase Trends Alone: Turn Search Terms and Comment Questions into Testable Short-video Scripts
Convert platform searches and recurring comment questions int...
Video Production
2026-07-29
Make Brand Videos Instantly Recognizable: Turn Color, Composition, Motion and Sound into Review Rules
Define recognizable brand video through an asset-priority tab...
Video Production
2026-07-29
One Corporate Video Cannot Persuade Everyone: Build Three B2B Sales Cuts for Buyers, Engineers and Executives
Map the buying committee’s evidence needs and reorder the sam...
Video Production
2026-07-29
The Costliest Shoot-day Risk Is Not Rain: Plan for Weather, Talent, Locations and Product Samples
A commercial shoot risk plan should cover weather, talent, lo...
Video Production
2026-07-29
AI Ads Must Not Alter the Product: Verify Packaging Text, Structure and Functional Actions
AI-generated ads need a product-truth reference pack and shot...
Video Production
2026-07-29
How to Discuss Delivery Dates and Risk in Crowdfunding Videos
Use a commitment-strength ladder and a three-way check across...
