The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Break Down a Promo Video Budget: Pre-Production, Filming, Post-Production, and Copyright
How to break down a corporate promo video budget, from pre-pr...
Video Production
2026-08-07
What visuals, audio, and subtitles to review in corporate video post-production
What visuals, audio, and subtitles to review in corporate vid...
Video Production
2026-08-07
How to plan horizontal and vertical multi-version company promo videos
A complete decision guide on how to plan horizontal and verti...
Video Production
2026-08-07
How to Balance Character and Brand Information in Brand Story Film Production
How to balance character and brand information in corporate p...
Video Production
2026-08-07
How to use real employees in corporate videos to avoid a staged feel
How to use real employees in corporate videos to avoid a stag...
Video Production
2026-08-07
How Corporate Video Directors Align Storyboards with Brands
Project initiation, shooting, post-production, acceptance, an...
