The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How TVC Commercial Lighting Serves Product Materials
How TVC commercial lighting serves product materials, from pr...
Video Production
2026-08-07
Why TVC VFX Shots Require a Pre-Vis First
Why TVC commercial VFX shots require a pre-vis, breaking down...
Video Production
2026-08-07
How to divide the work between live-action and CGI in TVC commercials
A complete execution guide on how to split live-action and CG...
Video Production
2026-08-07
How to shoot the relationship between product and actor in a product TVC
How to shoot the relationship between product and actor in a ...
Video Production
2026-08-07
How to design a visual memory hook in the first three seconds of a TVC commercial
A complete execution guide on how to design a visual memory h...
Video Production
2026-08-07
How TVC Commercial Creatives Become Shootable Shots
From creative to shootable shot, a TVC commercial requires sc...
