The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Capture Texture and Depth in TVC Product Close-Ups
Targeting brands and production teams, this guide breaks down...
Video Production
2026-08-07
How to Adapt TVC Commercials for Both TV and Social Media
A complete execution guide—from pre-production and shooting t...
Video Production
2026-08-07
How to Determine Subtitles, Voiceover, and Aspect Ratio for Overseas TVC Versions
Decisions on subtitles, voiceover, and aspect ratio for overs...
Video Production
2026-08-07
TVC Commercial Color Management: From Shooting to Delivery
A complete guide to TVC commercial color management from shoo...
Video Production
2026-08-07
How to verify edges and motion in TVC commercial post-production compositing
The key to TVC commercial post-production compositing review ...
Video Production
2026-08-07
How to Integrate Brand Symbols into Action in TVC Commercials
How to integrate brand symbols into action in TVC commercials...
