The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Write a Commercial Video Brief for Easy Execution by Production Teams
In commercial video production, the brief is the core referen...
Video Production
2026-08-07
When AIGC Commercials Should Not Be Released Directly
Not all brand projects are suitable for direct release of AIG...
Video Production
2026-08-07
Brand AI Video Workflow: From Brief to Delivery – Case References
A project initiation and delivery guide for brands and produc...
Video Production
2026-08-07
How to Verify Visual Continuity and Copyright in AIGC Ad Assets
A guide to verifying visual continuity and copyright in AIGC ...
Video Production
2026-08-07
How to Inspect Materials and Structures in AI-Generated 3D Product Videos
A project initiation and acceptance guide for brands and prod...
Video Production
2026-08-07
What to Validate Before Integrating AI Video into TVC Production
To assess whether AIGC commercials and AI product videos suit...
