The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Establish Reference Images and Style Boundaries for AIGC Commercials
An AIGC commercial project initiation guide for brand markete...
Video Production
2026-08-07
How to Schedule Shooting and Repurpose Monthly Content for Overseas Social Media
Monthly content planning for global brand videos requires wor...
Video Production
2026-08-07
How to Adapt the Same Footage for Multiple Aspect Ratios in Global Brand Videos
This article breaks down how to adapt global brand video foot...
Video Production
2026-08-07
Handling Music and Likeness Licensing for Overseas Ad Assets
Music and likeness licensing are common risks in global brand...
Video Production
2026-08-07
How to Review Subtitle Translations for Overseas Marketing Videos
A practical guide to subtitle translation review for global b...
Video Production
2026-08-07
How to Test Different Opening Shots for Overseas Social Media Ads
A practical guide for global brand video decision-makers, bre...
