The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
2026-07-18
Don’t Shoot an App Video as a Screen Recording: Start with the User’s Decision
Show the need or decision first, then let the interface compl...
2026-07-18
Don’t Use the R&D Center as Background: Show Who Makes the Decisions
For international B2B buyers, show who evaluates what, at whi...
2026-07-18
A New-energy Equipment Corporate Film Needs a Visible Verification Chain
Arrange human checks, machine operation, process handoffs and...
2026-07-18
Sound Is Invisible, So Show the Wearing Experience First
Show the wearer’s state, movement and context before replacin...
2026-07-18
Folding Is Not One Feature; It Is a Journey You Can Carry
Use three actions—fold, carry and ride—to explain portability...
2026-07-18
Let the Player Enter the Game Before Asking Viewers to Believe the Performance
Show how the player enters a match and when control or batter...