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HOME/ Blog/ Video Marketing
The Journal · THE JOURNAL

Video Marketing

Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.

ALL Video Marketing Video Production AIGC Insights
Don’t Shoot an App Video as a Screen Recording: Start with the User’s Decision Video Marketing
2026-07-18

Don’t Shoot an App Video as a Screen Recording: Start with the User’s Decision

Show the need or decision first, then let the interface compl...

Don’t Use the R&D Center as Background: Show Who Makes the Decisions Video Marketing
2026-07-18

Don’t Use the R&D Center as Background: Show Who Makes the Decisions

For international B2B buyers, show who evaluates what, at whi...

A New-energy Equipment Corporate Film Needs a Visible Verification Chain Video Marketing
2026-07-18

A New-energy Equipment Corporate Film Needs a Visible Verification Chain

Arrange human checks, machine operation, process handoffs and...

Sound Is Invisible, So Show the Wearing Experience First Video Marketing
2026-07-18

Sound Is Invisible, So Show the Wearing Experience First

Show the wearer’s state, movement and context before replacin...

Folding Is Not One Feature; It Is a Journey You Can Carry Video Marketing
2026-07-18

Folding Is Not One Feature; It Is a Journey You Can Carry

Use three actions—fold, carry and ride—to explain portability...

Let the Player Enter the Game Before Asking Viewers to Believe the Performance Video Marketing
2026-07-18

Let the Player Enter the Game Before Asking Viewers to Believe the Performance

Show how the player enters a match and when control or batter...

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ONCE is a brand content growth partner for the AI era, working with brands across commercial film, AIGC content, AI video workflows and long-term content growth.

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