The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-11
Localizing Global Advertising Video for Multiple Markets
Keep a consistent brand language while adapting selling-point...
Video Marketing
2026-07-11
Planning Global Product-launch Video Backward from the Release Calendar
Work backward from launch phases to the brief, shot tasks, co...
Video Marketing
2026-07-10
Filming Cross-border Unboxing Assets from Packaging Ritual to Ad Cutdown Library
Capture packaging ritual, hand actions, detail proof and adve...
Video Marketing
2026-07-10
Filming Landing-page Video from Ad Click to Add-to-cart
Carry the promise from the ad into clear benefits, trust proo...
Video Marketing
2026-07-10
Filming DTC UGC as Testable Trust Creative
Connect customer concerns, demonstrations, creator voice and ...
Video Marketing
2026-07-10
Creating YouTube Shorts Ads from a Three-second Hook to Reusable Cutdowns
Design the hook, 9:16 safe zone, sound, captions and version ...
