The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-14
Building Global Brand IP Films from Character Design to Cross-platform Assets
Design character roles, first-frame hooks, storyboard variabl...
Video Marketing
2026-07-14
Localizing Cross-border Video for Shopify, Amazon and TikTok Shop
Prioritize selling points, capture text-free master images, t...
Video Marketing
2026-07-14
Planning a Shopify Smart-hardware Launch from Hero Film to a Six-week Asset Pool
Extend one hero film into six weeks of product proof, product...
Video Marketing
2026-07-14
How Amazon, TikTok Shop and Meta Video Should Divide the Work
Edit the same selling point in three orders: search proof for...
Video Marketing
2026-07-14
Planning DTC Brand-story Assets for Trust, Paid Media and Retention
Turn one story shoot into reusable website, product-page, soc...
Video Marketing
2026-07-14
Planning Google Performance Max Video Assets Across Three Aspect Ratios
Give horizontal, vertical and square videos separate opening,...
