Cast for your audience
We start with the country or region, product audience and brand style, then recommend talent for the role and discuss the habits and expressions relevant to that market.
INTERNATIONAL TALENT / LOCAL PRODUCTION
ONCE connects you with 1,000+ international models in China's Pearl River Delta. We arrange casting, auditions and shoots for ecommerce brands and international clients. From product demonstrations to lifestyle campaigns, we consider your audience's visual preferences and everyday habits to find the right people and show your product in familiar settings.
Produced in China for international markets. Talent, availability and usage rights are confirmed for each project.
AI CONCEPT VISUAL
AI-generated concept. Real model profiles below.
01 / MARKET FIT
CAST FOR REAL LIFE
People in an ad should feel at home in the setting and know how to use the product. We cast around your audience, brand and scenes, paying attention to gestures, expressions and how people interact.


MADE FOR
REAL LIFEPerformance that fits how your product is used.
We start with the country or region, product audience and brand style, then recommend talent for the role and discuss the habits and expressions relevant to that market.
A relaxed home scene and an active sports sequence call for different performances. We look at whether talent can handle the product naturally and make the action believable.
Profiles, action tests, wardrobe, hair and makeup, and shoot dates are discussed in advance so your team, the agency and the crew know what needs to happen on set.
We clarify territories, channels, duration and the scope of stills, video and paid advertising before the shoot. The signed agreement defines the permitted use.
SELECTED TALENT
Explore a selection of looks and on-camera styles. Share your product, shoot requirements and target market, and ONCE will prepare a shortlist for review and auditions.
Selected profiles from our network. Talent, availability and usage rights are subject to project confirmation.


























HOVER TO PAUSE / TAP TO VIEWNeed more options? Send us your brief.
STANDARD TALENT RATE
03 / CLEAR STARTING POINT4hours minimumMINIMUM BOOKING
The standard model rate is RMB 1,500 per hour, with a four-hour minimum. We provide a project quote once talent, the shoot scope and the intended use are agreed.
Whether travel, styling, hair and makeup, taxes, overtime and image usage fees are included is specified in the final quote and usage agreement.
Request a project quoteFROM MARKET TO CAST
We begin with your product, audience and channels, then confirm the talent and shoot details. Planning models, styling, locations and deliverables together helps your team, agencies and crew work from the same brief.
Tell us the product story, audience, channels and timing so we can define the people and settings the shoot needs.
We present model profiles based on brand fit, role requirements and availability, with reasons for each recommendation.
Depending on the project, we arrange profile reviews and remote or in-person auditions, and discuss wardrobe, hair and makeup, lines and actions.
Agree the shoot dates, location and working hours, together with the territories, channels and duration of use.
We shoot to the approved plan and prepare the agreed horizontal, vertical and market-specific assets for ecommerce, social media and advertising.
04 / APPLICATIONS
CONTENT FOR GLOBAL BRANDS
Show when and how a product is used at home, on the commute, during a workout or while travelling. Familiar situations make the product clear while expressing your brand's style.
Everyday settings · Product interaction · Hero visualsDemonstrate fit, scale, features and practical details through wearing, holding, operating or storing the product, for product pages and videos.
Feature demos · Product-page videos · StillsBuild content around natural delivery, first-person perspectives and product use, with attention to opening pace, vertical framing and the product's selling points.
Natural delivery · Vertical video · Ad creativeCast the people and story around the creative idea. Align styling, performance and visual direction across hero images, brand films and channel-specific assets.
Brand films · Key visuals · Market versionsFOR MODELS & AGENCIES
If you are a model or represent talent, send your comp card or portfolio to ONCE. We welcome collaboration on brand campaigns, ecommerce and lifestyle shoots, creating well-crafted content for our clients together.
Send your portfolio01Comp card or portfolio
02Base city and travel availability
03Recent images and profile details
04Availability and business contact
Submit only material you are authorised to share. Obtain the necessary permission before including another person's images or contact details.CASTING BRIEF / START HERE
Share your product, target market, visual references and preferred dates. Your brief does not have to be final: we can help you work through the casting and shoot requirements.
Let's discuss your projectTarget countries or regions
Audience and casting requirements
Product details and visual references
Channels, aspect ratios and languages
Shoot dates and location
Usage territories and duration
1,000+ refers to ONCE's accessible network of international models in the Pearl River Delta. Individual talent, availability, cities, fees and image usage rights are confirmed for each project.
FREQUENTLY ASKED QUESTIONS
The figure refers to ONCE's accessible network of international models in the Pearl River Delta. Once the brief is defined, we check each shortlisted model's availability, shoot city, fees and usage rights before confirming the cast with you.
Yes. We recommend talent based on your target country or region, audience, brand and role requirements. Wardrobe, props, actions and settings are also discussed in relation to everyday life in that market.
Yes. Profiles and remote auditions can support casting, followed by discussions of styling, locations, scripts and storyboards before the shoot. Edits are reviewed through the agreed process. Communication methods and approval times are arranged around the project and time zones.
Before filming, we clarify territories, platforms and duration, including paid advertising, stills, video and re-edits. The project contract and signed release define the final permitted use.
This can be planned in pre-production. We review each market's language, casting, scenes and channel requirements, then identify shared shots and material that needs a separate setup. Versions and deliverable quantities are agreed before filming.
Send your target market, casting requirements and shoot dates. ONCE will prepare a shortlist and check availability. Full comp cards are shared as needed for the project; private contact details are not published.