The Journal ยท THE JOURNAL
Blog
Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
2026-08-08
How to Manage Different Versions of End Cards in TVC Commercials
Addressing the pain points of managing multi-version end card...
2026-08-08
How to Reserve Live-Action Tracking Points for CGI Compositing in TVC Ads
This article details the initiation, shooting, and acceptance...
2026-08-08
How to Capture the Outline of White Products Against Light Backgrounds in TV Commercials
Addressing the challenge of separating white products from li...
2026-08-08
How to Control Color and Texture in Food TV Commercials
This article provides a full-process methodology for controll...
2026-08-08
How to Transform Static Key Visuals into Dynamic Shots for TV Commercials
This article addresses the execution challenges of animating ...
2026-08-08
How to Bridge Actor Movements and Product Shots in TV Commercials
This article guides marketing heads and production teams thro...