The Journal ยท THE JOURNAL
Blog
Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
2026-08-07
How to Break Down a Promo Video Budget: Pre-Production, Filming, Post-Production, and Copyright
How to break down a corporate promo video budget, from pre-pr...
2026-08-07
What visuals, audio, and subtitles to review in corporate video post-production
What visuals, audio, and subtitles to review in corporate vid...
2026-08-07
How to plan horizontal and vertical multi-version company promo videos
A complete decision guide on how to plan horizontal and verti...
2026-08-07
How to Balance Character and Brand Information in Brand Story Film Production
How to balance character and brand information in corporate p...
2026-08-07
How to use real employees in corporate videos to avoid a staged feel
How to use real employees in corporate videos to avoid a stag...
2026-08-07
How Corporate Video Directors Align Storyboards with Brands
Project initiation, shooting, post-production, acceptance, an...