The Journal · THE JOURNAL
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Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
Video Production
2026-08-08
How to Film Usage Evidence for Battery Life in Product Videos
This article addresses the challenges of presenting battery l...
Video Production
2026-08-08
How to Coexist End-Credit Logos and Legal Text in TVC Ads
This article addresses the challenge of coexisting end-credit...
Video Production
2026-08-08
How to Control Ad Information Density in TVCs Through Editing
This article guides marketing heads and production teams on c...
Video Production
2026-08-08
How TVC Ads Reserve Multi-Version Openings for Distribution Platforms
This article details how TVC ads reserve opening versions for...
Video Production
2026-08-08
How to Determine the Division of Labor Among Live-Action, CGI, and AIGC in TVC Commercials
This article guides marketing heads and production teams on h...
Video Production
2026-08-08
How to Safely Film Actions for Children’s or Pet Products in TV Commercials
This article provides a full-process operational guide for sa...
