Xpeng: 2025 G6 Limited Time Down Payment Advertisement

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Social Media Videos Automotive and Mobility 小鹏
Case notes Contact ONCE
CLIENT · Client
小鹏
INDUSTRY · Industry
Automotive and Mobility
CATEGORY · Category
Social Media Videos
YEAR · Year
2026

Case overview · OVERVIEW

Xiaopeng's social short-form video is centered around the 2025 G6 limited-time down payment advertisement, using G6, cars and limited-time down payment advertisements to organize short content rhythms, taking into account platform viewing and brand communication.

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Social media and short-form video production

Plan creative, filming and platform versions for social content in one brief. Review the production options and relevant short-form work.

Share the product, platforms, audiences, posting or ad schedule, number of clips and versions, talent needs and deadline.