Taobao Super Party Day "Performance" Brand TVC

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E-commerce Product Videos Domestic E-commerce Taobao Super Party Day – Performance TVC

Case notes Contact ONCE

CLIENT · Client

Taobao Super Party Day – Performance TVC

INDUSTRY · Industry

Domestic E-commerce

CATEGORY · Category

E-commerce Product Videos

YEAR · Year

2022

Case overview · OVERVIEW

The e-commerce product video of the Taobao Super Party "Fulfillment" brand TVC focuses on e-commerce marketing. It explains how the product enters the real purchase scene from the perspective of shoe and clothing fashion, emotional narrative and overall case planning, taking into account both e-commerce display and brand content.